Types of photo content for social media
If you are on this page, you are most likely interested in photo content for your personal brand or company. But you don't know where to start.
I will tell you about the different types of photo content that you can use on social media.
First, a little about me
I am a brand photographer in Barcelona, with over 10 years of experience. I started as a wedding and family photographer and transitioned to working with experts and brands. Since 2020, I have been creating photo content for entrepreneurs and experts.
With the help of visual content, my clients increase their target audience and income.
Additionally, I create visual concepts, branding, presentations, and manage social media design.
1. Basic photo content
I always recommend starting with basic content. When someone lands on your Instagram account, a potential follower or client should understand who you are, what you do, and what they can buy from you.
The initial impression plays a key role, especially on social media. Clear information about you and your business will help attract attention and retain your audience.
Basic photo content includes your photos at work, portraits looking directly into the camera, as they evoke more trust and triggers that help us understand who we are dealing with.
a) Photos at work
b) Portraits looking directly into the camera
You can use such photos for your profile picture on social networks, as well as on your website and for publications in the media.
c) Triggers that help us understand who we are dealing with
d) Lifestyle
It's great when you add photos to your social media that look like someone accidentally took them or something from your daily routine.
2. Family photos
If you are a family or child psychologist, a child educator, or have a very warm relationship with your audience and want to share more than just work-related content, it is great to mix your professional content with family photos. This generates more trust and engagement from your audience.
3. Creative or provocative photo content
If you already feel bored with just basic contents on social media, you can create content that will have a WOW effect. Or, if you have a creative profession (you're a photographer, artist, chef, stylist), creative shots will suit you perfectly.
4. Photos with the team or clients
If you have a team or your own business, I recommend showcasing not only yourself but also the people you work with.
Additionally, photos with colleagues and clients always inspire more trust.
